On August 15, 2014, HipStyles will be retired from the App Store.
I have decided to end the development of HipStyles, for good. In practice it was on hold for a long time due to other commitments, but after long last, version 2.0 was released in April 2014. Now it’s time to finally close the curtain on this act.
Since November 2012, HipStyles has tracked the new gear in Hipstamatic, and provided an easy way to find shots, or HipstaPrints, taken with a specific combination of lens, film, and flash. Some iPhoneographers have found it useful, since it provides a function Hipstamatic itself doesn’t.
Here’s a summary why I think HipStyles failed to make a dent in the universe:
- Lack of initial validation of the product idea
- Premium pricing probably alienated many potential customers
- The execution failed by some accounts: too many or wrong features, with bugs