The world runs on software, and a lot of it is facing the user. Smartphones like iPhone and Android, iPad and other such devices, and your laptop, show you data, ideas, and content. People work very closely with these devices, which become a very important part of their daily lives. It is important to be able to use your device in your own language, using conventions that are familiar to you.
The use of English in engineering so common that we don’t even think about it. But there are a lot of people in the world who don’t even speak English, or are not comfortable using it, and they could be your biggest market.
So how do you get your software to those millions of new customers? To adapt software to their needs is known as localization. But there is something important that you need to do before you can localize your software, and this is where we can help.
The practice known as internationalization gets your software into shape, so you don’t have to make any engineering changes to support new languages and cultures. No separate language versions or branches of your software are needed. It is a lot easier and much more disciplined once you know how.
What we offer you is our expertise of making your applications world-ready. We can find out what you need to do, and we can also tell you how to do it, and how to introduce the best practices of internationalization into your software. You don’t need to go out of your way to be world-ready. Get the foundation right, and the rest will fall into place.
You want to capture new markets and get many new customers not only because your software is so great, but also because it speaks their language and fits their daily lives. They expect that from you anyway, and unless you give it to them, they go to someone who does.
Also, modifications and bug fixes are always more expensive later in the process, and you don’t want localization problems draining your resources. Get the problems before they get you.
We focus on the mobile space, because that’s where your new customers are. We work with the biggest mobile platforms, because that’s where the apps are. And we work with you to get your software engineering team engaged in world-readiness.
So if you have a software project that wants to go global, we want to talk with you to see how we can help you to be world-ready. Thank you for reading.